Our Story

Todlem began with something simple: finding the perfect gift for our niece, Leena. We wanted to give her something subtle yet elegant, something comfortable yet meaningful. More than just clothes, we wanted her to grow up with pieces that reflected values - care for humanity, respect for our planet, and hope for future generations.

As we traveled through Dubai, Istanbul, and London, we searched. We found many brands, but none felt right. Some were too flashy, others lacked the values we wanted to stand behind. That gap became the seed for Todlem.

At Todlem, every detail is intentional. We handpick the softest, most superior fabrics, sketch timeless designs by hand, and bring them to life with fine embroidery and classic craftsmanship. The result is clothing that feels modern yet enduring - pieces that allow children to move freely, dream boldly, and carry themselves with quiet confidence.

For us, every child is already a star. Our role is simply to create clothing that lets their light shine brighter.

We started with collections for ages 4 to 9, but Todlem’s vision goes beyond that. We aspire to become the luxury gifting brand for families everywhere - from newborns to toddlers, teens and beyond - always staying true to our belief in thoughtful design, lasting elegance, and meaningful giving.